Jeff Walker is the author of the #1 New York Times bestselling book, Launch. He started his first online business in 1996 and pioneered the very idea of the online launch. His “Product Launch Formula” transformed the online marketing world from the day it was released in 2005. Now all these years later, the Product Launch Formula brand is the gold standard in the online entrepreneurial training market.
In this episode, Chris and Jeff talk about how Jeff has continued to build a sustainable business in today’s noisy online world, why succession planning is top of mind, and how personal mastery practices like meditation, evening shutdown rituals, and gratitude tapping have made him a better leader, husband, and human being.
Whether you’re thinking about scaling, planning your legacy, or simply trying to lead without burning out, this conversation is packed with wisdom from one of the best in the game.
In this Episode You'll Learn
- From live events to virtual summits and back again, Jeff shares how his business model evolved through COVID and beyond
- Why the last five years have required more effort to achieve the same results and how to keep innovating in a noisy marketplace
- How Jeff is preparing the next generation (including his own children) to step into leadership and keep the business thriving long after he steps back
- The importance of focus days, intentional morning routines, and a strict 5 PM shutdown ritual for better health and productivity
- Meditation, gratitude practices, and sleep as true superpowers for being a magnetic, long-term leader
Episode Timestamps
- 03:13 – Jeff Walker’s Business Philosophy and Evolution
- 05:01 – Navigating Changes and Challenges in Online Business
- 07:08 – Succession Planning and Family Involvement
- 13:02 – Daily Routines and Personal Mastery
- 18:21 – Finding the Perfect Workout Routine
- 21:54 – Balancing Business and Personal Life
- 24:52 – The Impact of Meditation and Gratitude
- 30:38 – The Journey of Leadership
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Thanks for listening to The Long-Haul Leader podcast. See you next week with more insights to help you lead with purpose, resilience, and impact.
